Nuffnang: CPM Campaign

Sebelum ni aku ade tanye pihak Nuffnang macam mana satu-satu blog tu dipilih untuk CPM Campaign. Tak banyak yang aku dapat tahu pasal sistem pemilihan diorang secara detail. Of course record uv satu hal, but CRITERIA adelah satu cerite lain.. Sebelum tu boleh click SINI untuk tahu tips nak dapat Buffered Earnings

So aku pon bertanye...

"How does advertisers recognize a particular blog for their CPM campaign? I mean, there are thousands of blogger in Malaysia and some of them can easily get CPM campaign even though there are others with better traffic? I know this kind of situation based on stories from my friends."

Dan Miss Nuff menjawab..

"Hi there,

As shared, advertisers choose blogs for their campaigns based on the criteria that they want for their campaign and we've no rights to question their choices. Also, there is no direct correlation between the number of blog visitors you get and your chances of getting selected for ad campaigns. Everyone registered on the Nuffnang network has equal chances of displaying CPC/CPM ads. For mCPM ads, the selection of blogs is entirely dependent on the advertisers' requirements, and the advertising industry is also highly seasonal, therefore there might be times where there are no advertisers looking for a particular group of bloggers for a while."

P/s: Sesape yang ayah die keje kat mane2 company advertisers yg jadik client Nuffnang atau involve dalam bahagian marketing, bole le tanye ayah/mak.. heheh. Mase utk tengok Maharaja Lawak.

Note: Info dalam entry ni adalah untuk dikongsi.

Cara Nak Dapat Duit Dari Nuffnang (Buffered Earning)

Seperti yang kita tahu, Buffer earning ni adalah satu term yang digunakan untuk CPM Campaign. Ni adalah sedikit sebanyak tips yang diberikan.

"Hi Muhammad Ashraf,

For mCPM ads, the selection of blogs is entirely dependent on the Advertisers' requirements whereby the Advertisers themselves will handpick those blogs that they deemed qualified to advertise on based on the criteria set by them. However, there are several factors that could increase your chances of getting selected by the Advertisers :

As advertisers always have a target audience for their campaigns to address to, they will choose blogs with suitable blog readers as their target audience. Should your blog readers fall into that category, rest assure that you're very likely to be picked by them. Many bloggers who do not fill in their blog surveys properly may find themselves not receiving ad campaigns from advertisers frequently. This is due to the fact that the survey actually helps advertisers know the bloggers' blogs better. Blogs registered without completed surveys are often ignored by advertisers as they do not know if your blog's reach is suitable for their campaign or not. As such, we highly recommend for you to ensure that all your blogs' surveys are filled and updated from time to time.

Desirability of ad placement is crucial in the advertising industry. Advertisers spend a lot of money to design an ad and buy ad space. They want to get their message across to their target audience as effectively as they could. This being said, they will always buy ad spaces which are optimized and desirably placed. Just ensure that your ad units are at their intended place and this factor would be satisfied in the eyes of the advertisers. A Skyscraper ad unit is supposed to be the first element of the sidebar and not anywhere else. The same goes for Leaderboard as the first visible element upon visitor's entry to the site and Large Rectangle right after your first blog post. Should your blog's ad units not be located at these placements, it would severely affect advertisers' decision to advertise on your blog as there are plenty of other blogs under our network with perfect placement of the ad unit.

In addition, availability of ad units plays an important role for bloggers to be chosen for campaigns as well. All our advertisers split their budget evenly across all our 3 ad units, Leaderboard, Skyscraper and Large Rectangle whenever they advertise with us. That being said, the budget would be limited and might not be able to cover that many blogs for a particular ad unit. If your blog have all 3 ad units in it, your chances of being selected for campaigns would be fully maximized.

Membership exclusivity plays a part in advertisement campaigns as our advertisers tend to advertise more on Glitterati blogs as it is part of our reward program to our most loyal bloggers in the region. Ordinary members will still be selected for campaigns but in a lower number compared to Glitterati?s.

We'll do our best to sell the ad units of our bloggers as long as they're optimized and within our protocols. If the ad units are not optimized or they're not in the best interest for the advertisers, we cannot defile the practice of our company's policies and have our advertisers advertise on blogs which do not yield the best results for their campaigns. I hope that you will understand that it is important for advertisers to achieve satisfactory results for their campaigns in order for them to advertise more on blogs.

Cheers,
Anne Cheah
Blogger Relations

Nuffnang Sdn Bhd"

P/s: Kalau nak dapat buffered earnings, anggap la kite nak bekerja dengan Nuffnang dimana kita perlu buat resume sehabis baik untuk promote diri kita kepada mereka. Ni cume tips ikut logik je.