At times, this issue is considered more "cultural" and has significantly less thing to do with religion.
Comformity has become a dominant factor for those who not wearing hijab. At this point, if you are a type of person who really does care about finding a better way promoting the practice of wearing hijab, you should begin to realize that it doesn't help at all by yelling at their faces and say "wear hijab or go rot in hell, girl..!!". Approach sometimes can be so powerful that instead of wearing hijab, they will end up leaving it without even understand which verses in Quran stated the reason for hijab. To them, it is more like an act of oppressing those who not wearing hijab and claiming that they are unfaithful or "not Islamic". Leaving us with one big riddle regarding the issue. What to do?
Does authoritative instruction can be considered appropriate enough to educate people? In response, does it contradict to your whole purpose which is promoting the practice of wearing hijab? For some, pressure factor can be quite helpful. They started by accepting the fact that it is compulsory to wear hijab and it is not optional or some kind of recommended option, fear of the punishment and eventually it leads to permanent obedience. One common mistake is to judge that such directive way will always be aimed at encouraging Muslims women wearing hijab. What if we re wrong?
In different countries, people face different types of difficult situation. For Muslims in US, wearing hijab can sometimes interferes with daily activities. They were even treated as if they're terrorists. However, it is much easier to wear hijab in Malaysia, an Islamic country (although some might question about the implementation of hudud).
These days, I dont think the challenges they face are relevant enough compared to others around the globe. I just can't simply think, of what rational they're being so offended and think that they re oppressed when we start talking about hijab. Usually they will come up with reasons and excuses. People tend to search for something to back them up when they don't do what everyone requires them to do. Guilty conscious is what makes them explaining why they don't wear hijab. It makes perfect sense. Why should we explain our faith in God? If we believe in Him, we know that His laws are just perfect. Just because most people believe in something, that doesn't make it right. That doesn't strengthen any argument when it comes to whats divine and whats not. It is pointless to mold religion by misinterpreting the verses. We choose to be accepted by society but rejected by faith. But feeling guilty is actually a good start though. It is a sign that they can make a change.
From what I have seen, society somehow educates people. Suprizingly, it is true. We can see nowadays, new trend of wearing hijab in fashionable ways has been introduced. It gets popular that so many people started wearing hijab as a result of so called "fashion fever". Well, I think it is kinda brilliant and a good start for them. I like the idea of promoting hijab through fashion. There should be no problem as long as the fashion is appropriate, so to speak.
The bottom line is, forcing women to wear hijab through mental or emotional pressure can be devastating. It might work for some people. The best way is always to emphasize education and the need of wearing hijab in a humble manner, not by a harsh command.
